Don’t Overthink It. Send the Email

December is not a quiet time for business.. not yet anyway. It’s also an opportunity.

Despite inboxes being flooded with holiday promos, your clients are still out there—often just waiting for a gentle nudge. That’s where reactivation emails come in.

The beauty is in its simplicity. We often hesitate, thinking we need a polished campaign or a grand-slam-offer to make an impact.

Honestly? A very quick, sincere email can do all the heavy lifting.
Try this:

“Hi [Name], It's been a while! Are you still considering getting help with [X]?”

That’s it. No fluff, no overthinking, just a direct question that reminds them you’re there, ready to help.

Why does it work?

Closure–This time of year triggers a desire to tie up loose ends. A simple question puts you back on their radar, helping them tick that check-list box.

Timeliness–Many businesses are in the planning zone for the new year. By reaching out now, you’re lining up with their planning mindset.

Low Effort, High Impact–We all appreciate brevity during a busy season. Your email respects their time and delivers a clear value.

One of our Crew just used this tactic and secured $6K in revenue for January within 24 hours. They had nothing in the pipeline. All it took was a quick email to past clients who hadn’t fully committed before.

You don’t need a complicated campaign to generate results—just a timely reminder, and a little confidence.